360° Campaign

Dawwerha Project


This logo design is based on the sand clock. This object is chosen due to its correlation with time. Time is sustainability. Only when turned by a person, the sand clock gives time, without this action it is just a meaningless object. This concept applies to up-cycling.

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Dawwerha is all about being sustainable. In order to complete this CD cover, any discarded A4 paper can be used after applying the process shown above. The cost is reduced to the small sticker that keeps the cover closed.

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From the choice of paper to the illustrations and pictures, these manuals have been designed to increase the makers knowledge in up-cycling and specifically in treating used materials usually found in bad conditions in land-fils.

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This application was designed to introduce the makers to new working techniques, and help them find materials across the country.

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The apron and the goody bag are made entirely out of discarded cloth. The cost is reduced to the tag that is also printed on discarded cloth.

This animation was produced to give makers quick tips on how to treat used materials.


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